PORTFOLIO
Hello, I'm

Abdul Wajid.


E-COMMERCE OPERATIONS LEAD · THE BLUE GROUP · DOHA

Building Smarter E‑Commerce Operations.

Connecting technology, fulfilment and business performance. I don't just manage online orders — I build, run and improve the operational ecosystem behind digital commerce for Sports Corner and Sports For Less.

Explore the Ecosystem → Case Studies
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Portrait of Abdul Wajid DOHA · QA
OPERATIONS ONLINE
13+
Years in e-commerce
3,000+
Online orders / month (approx.)
~70%
Faster request processing
10
Member ops team
2
Storefronts · 2 ERP migrations
01 · Operational Architecture

The E-Commerce Ecosystem I Run.

Every online order crosses eight operational stages. Click any stage to see what it involves, what I own, and the systems behind it.

ECOM CONTROL TOWER · ORDER JOURNEY
2 storefronts4 payment methods7 3PL partnersAUTO-TOUR ●
Stage descriptions summarise my operating scope. Impact figures appear only where verified.
02 · Business Impact

Operational Impact That Drives Business Performance.

Verified results are marked separately from operating scope and from illustrative visuals.

Workflow automation● Verified
~70%
Improvement in request processing through workflow automation — the combined effect of the 2023 storefront-to-ERP middleware and the 2025 Dynamics 365 migration.
Source: Abdul Wajid · approximate figure
Order volume● Verified · approx.
3,000+
Online orders handled per month across both storefronts.
Team● Verified
10
Members in the e-commerce operations team I lead.
Storefronts● Verified
2
Magento storefronts — Sports Corner and Sports For Less.
Transformation● Verified
2
ERP migrations led on the e-commerce side — Retail Pro → SAP, SAP → Dynamics 365.
◆ Illustrative

Request processing effort

Relative effort per request, indexed to 100 before automation.
Before
100
After
~30
Index derived only from the verified ~70% figure. Not measured timing data.
◆ Illustrative

What 3,000+ orders a month looks like

Each dot = one order. Fills as you scroll.
≈ 100 orders / day≈ 700 / week
Averages derived from the approximate monthly figure (3,000 ÷ 30 days; × 12 ÷ 52 weeks).
● Operating scope

Partner network I coordinate

Hover a node for the partner name.
StorefrontsPaymentsDeliveryWarehousing & logistics
● Verified result stated by me · ● Operating scope what I run · ◆ Illustrative visual aid, not measured data
03 · Major Projects

Case Studies in Operational Transformation.

Migrations, integrations, launches and peak events. Open any project for the full case study.

04 · Operations Control Tower

Applications I Built for My Team.

I conceptualise and build lightweight operational apps to solve real e-commerce problems — without waiting on a development team.

Previews are illustrative mockups with sample data that show each app's layout and workflow. They are not connected to live systems.
05 · Technology & Systems

Systems I Operate, Integrate and Automate.

Positioned around operational implementation and process automation — the platforms I run day to day and the tools I use to build.

06 · Career Journey

13+ Years Across Sri Lanka and Qatar.

From ERP implementation to running e-commerce operations for major sports retail brands in Qatar.

JAN 2022 — PRESENTQATAR · DOHA

The Blue Group

E-Commerce Operations Lead
  • Lead e-commerce operations for Sports Corner and Sports For Less, with a 10-member team
  • Led two ERP migrations on the e-commerce side and built storefront–ERP middleware
  • Ran e-commerce for FIFA World Cup Qatar 2022 and AFC Champions League Elite
  • Designed the ECOM Operations SOP framework and built in-house operational tools
FEB 2021 — JUL 2021SRI LANKA

Hypercart Lanka

Assistant Manager, E-Commerce
OCT 2013 — FEB 2021SRI LANKA

Choice.lk

Manager, E-Commerce
  • Left for Softlogic in 2018, then returned to manage Choice.lk store operations
MAY 2018 — OCT 2018SRI LANKA

Softlogic Holdings

Business Executive, Corporate Division
FEB 2013 — JUL 2013SRI LANKA

Oganro Ltd

Management Trainee
MAR 2010 — NOV 2012SRI LANKA

HBT Systems

Implementation Associate
  • Where my systems-implementation foundation began

Education

BA (Hons) Global Business

University of the West of Scotland · studied at ICBS

● Final year

Advanced Diploma & Diploma in Business Management

Aquinas College of Higher Studies

Certified Diploma in Marketing

Sri Lanka Institute of Marketing (SLIM)

D. S. Senanayake College

Colombo 07 · Grade 1 through high school

International experience
11YEARS · SRI LANKA
4+YEARS · QATAR

Languages: English · Sinhala · Tamil

07 · Leadership & Management

How I Lead Operations.

A simple operating model: standardise the work, measure it, then automate what slows the team down.

STEP 01

Standardise

SOP framework that sets one way of working across both storefronts and the team.

STEP 02

Measure

KPI dashboards and management reports that make performance visible every week.

STEP 03

Automate

Middleware, ERP workflows and in-house apps that remove manual effort.

Direct Connect

Let's Build Operations That Scale.

Open to conversations about e-commerce, omnichannel and retail operations leadership roles across Qatar and the GCC.

Connect on LinkedIn →
LinkedIn ↗in/mh-abdul-wajidView profile →
Email ↗waji.ds92@gmail.com
Phone ↗+974 6676 8298WHATSAPP
Location ↗Doha, QatarOpen to Qatar & GCC roles