PORTFOLIO
Hello, I'm

Abdul Wajid.


● E-COMMERCE OPERATIONS LEAD · DOHA

I run the systems and partners that move an online order from checkout to delivery to reconciled payment, leading e-commerce operations for Sports Corner and Sports For Less in Qatar.

View Flagships → Get in Touch
13+
Years in E-Com
2
ERP Migrations
7
3PL Partners
3
Payment Gateways
Portrait of Abdul Wajid
OPERATIONS ONLINE
012025

Dynamics 365 Migration

Designed the e-commerce order-to-cash workflow on the new ERP.

022023

Storefront ↔ ERP Middleware

Automated order, stock and invoice flow from Magento.

032022

FIFA World Cup Qatar

Peak licensed-merchandise volumes for Sports Corner.

Operator Profile

Background & Philosophy

I'm Abdul Wajid, E-Commerce Operations Lead at The Blue Group in Doha since 2022. I own the operation behind Sports Corner and Sports For Less — Magento storefronts, the ERP, three payment gateways and seven logistics partners — and lead a 10-member operations team.

Over 13 years across Sri Lanka and Qatar, I've led two ERP migrations, built middleware between storefront and ERP, and run e-commerce for FIFA World Cup Qatar 2022 and the AFC Champions League Elite.

"Every order should flow from checkout to cash without anyone having to chase it."

Education
  • BA (Hons) Global BusinessUniversity of the West of Scotland (ICBS) · Final year
  • Advanced Diploma & Diploma in Business ManagementAquinas College of Higher Studies
  • Certified Diploma in MarketingSri Lanka Institute of Marketing (SLIM)
Languages
  • English · Sinhala · Tamil
// Operating scope — order to cash
01

Storefront

Magento · SPC & SFL

02

Payments

Payfort · Tap · PayLater · COD

03

ERP & Middleware

Dynamics 365

04

Warehouse

STO · scanning

05

Last Mile

7 delivery partners

06

Returns & Recon

Finance reconciliation

Operational Showcase

Flagship Deployments

Migrations, launches and peak events — the projects that shaped how our e-commerce operation runs today.

● Core Platform2025

SAP → Microsoft Dynamics 365 Migration

Designed the e-commerce workflow for the move to an integrated omnichannel backend across both storefronts.

2
Storefronts
3
Payment gateways
7
Logistics partners
~70%
Faster order processing*
WORKFLOW LAYERS — click to inspect

* Combined effect of the 2023 middleware and the 2025 Dynamics 365 migration.

Remote Ops · KSA2026

AFC Champions League Elite

Remote e-commerce operations for the tournament in Saudi Arabia.

  • Order processing
  • Fulfilment oversight with Aramex
  • Finance reconciliation
Remote opsAramex
Brand Launch2024

WHOOP Launch in Qatar

Ran launch-day operations through Sports Corner.

  • Catalogue go-live
  • Stock readiness
  • Delivery operations
MagentoLaunch ops
Storefront2024

Sports For Less Outlet Site

Relaunched Sports For Less as a discount outlet storefront.

  • Outlet positioning
  • Discounted category focus
MagentoRelaunch
Automation2023

E-Commerce Middleware

Moved fulfilment from manual handling to an automated flow between Magento and the ERP.

  • Order flow
  • Stock sync
  • Invoice posting
MagentoMiddlewareERP
ERP Migration2022

Retail Pro → SAP Migration

Rebuilt the e-commerce data and posting layer on SAP.

  • SKU master data mapping
  • Order posting redesign
  • Invoicing redesign
Retail ProSAP S/4HANA
Peak Event2022

FIFA World Cup Qatar 2022

E-commerce operations for Sports Corner during the tournament.

  • Peak licensed-merchandise volumes
  • Last-mile coordination
Peak opsLast mile
Governance—

ECOM Operations SOPs

Designed and rolled out the standard operating procedures framework for the team.

  • Process standards
  • Team rollout
SOP designTraining
● Built In-HouseToolkit

Operations Tools I Built

Lightweight internal apps my team uses every day — built without a dev team.

  • Last-mile & consolidation SLA tracker
  • Stock transfer (STO) scanning tool
  • Dispatch & returns trackers
  • E-commerce KPI dashboard
Google SheetsApps ScriptFirebaseGitHub Pages
Career Log

Experience

JAN 2022 — PRESENT · DOHA

The Blue Group

E-Commerce Operations Lead
FEB 2021 — JUL 2021 · SRI LANKA

Hypercart Lanka

Assistant Manager, E-Commerce
OCT 2013 — FEB 2021 · SRI LANKA

Choice.lk

Manager, E-Commerce
MAY 2018 — OCT 2018 · SRI LANKA

Softlogic Holdings

Business Executive, Corporate Division
FEB 2013 — JUL 2013 · SRI LANKA

Oganro Ltd

Management Trainee
MAR 2010 — NOV 2012 · SRI LANKA

HBT Systems

Implementation Associate
Capability Index

The Systems Matrix

Platforms I run, operations I own, and the tools I build to keep them measurable.

Platform

Magento

Storefront operations for two brands.

Platform

Microsoft Dynamics 365

E-commerce workflow on the omnichannel ERP.

Platform

SAP S/4HANA

Order posting and invoicing design.

Platform

Retail Pro · Middleware

Legacy migration and storefront–ERP integration.

Operations

ERP Migration

Two migrations led end to end.

Operations

3PL & SLA Management

Seven logistics and last-mile partners.

Operations

Payment Gateway Ops

Gateways, fraud controls and COD.

Operations

Reconciliation

Payment and returns reconciled with finance.

Tools & Data

KPI Dashboards

Weekly and monthly management reporting.

Tools & Data

Google Apps Script

Sheets-backed internal apps.

Tools & Data

Firebase · GitHub Pages

Hosting and data for team tools.

Tools & Data

Excel Modelling

Operational and financial analysis.

LOGISTICS NETWORK // SnoonuPorter ExpressTranscorpQpostAramexSMSACanis
Direct Connect

Let's Build an Operation That Scales.

Open to conversations about e-commerce and omnichannel operations across Qatar and the GCC.

in · linkedin.com/in/mh-abdul-wajid ☏ +974 3014 0615 ⌖ Doha, Qatar